Have you ever imagined what your worse case trademark scenario would be? Maybe you've heard of horrors stories; or perhaps you have had the actual misfortune of experiencing it yourself: the shock, gut-punch, tangy realization that all your hard work, may have been in vain. Hopefully, this is just an over-dramatization; and that you haven't actually had to endure this existential hell-storm. But for my client--this was all too real. So real, that I earmarked it, "THE TR
